The US online gambling market is relatively new in the grand scheme of things. It was only legalised in some states back in 2011 and has actually become a regular source of controversy in the country ever since. The latest state to jump on the online gambling bandwagon in the US is New Jersey and has since drawn the attention of NetEnt, one the world’s biggest online casino platform developers. NetEnt have actually been one of the biggest names in Europe for some time, but due to legalities have struggled find a foothold within the US market. The new arrangement with Caesars Interactive Entertainment (CIE) was announced during June 2015 and will bring popular NetEnt games to CIE run website Caesars Casino.
Caesars Casino qualifies are one of the leading multi-platform/multi-operator websites based out of New Jersey, and is already known for the quality of game selection it provides players. Video slots is the websites bread and butter, so it is no surprise to see them make moves to bring a developer like NetEnt on board. The addition of NetEnt titles will see them stand alongside other major games like Boom Brothers, Reel Chaos, South Park, Gonzo’s Quest, Aliens, and Dracula. Speaking on the tentative agreement a rep for Caesars Casino said “In Europe NetEnt stands as one the biggest names in all of online casino gaming, so it only makes sense that we bring them to Caesars Casino and expand the online casino experience for our members”.
While the new agreement has been reached, NetEnt will have to wait before they can ‘cross the T’s and dot the I’s’. Before they can officially launch the developer needs to receive state approval in the form of a New Jersey gaming license. The application procedure for such is appears to be well underway, with CIE and NetEnt both feeling confident that approval is only a matter of time, especially given that the deal is already being discussed in the public domain. Speaking on the confidence of the deal Björn Krantz (NetEnt American Operations Managing Director) said, “I have absolutely no doubt that our games will be loved by Caesers Casino players. This move really represents a big-step for NetEnt and we are excited to have them play a part within CIE’s long-term growth plan”. Speaking on the CIE side of the new agreement, Marco Ceccarelli (CIE Senior Vice President) said “We are always making strides to improve the online casino experience for out players and by working with NetEnt we are continuing to do so by adding more top quality titles to our game selection”.
Over time NetEnt has risen to the top of the world of online casino platform and game development and in many ways are now considered a superpower within the industry. They regularly receive praise for their performance on online casino portals, with their bonus offers also being considered to be some of the most generous in the industry. In the past the North American market has always managed to elude to NetEnt due to legality and licensing issues, but through this new arrangement with CIE they may have finally found a way to get their foot in the door.
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